by Alyssa McGinn | Dec 12, 2023 | Data Health, Data Trends
Overcoming the Convenience Barrier When it comes to utilizing analytics, convenience plays a crucial role in ensuring effective adoption. Unfortunately, many businesses face a significant hurdle known as the “convenience barrier.” Stand-alone analytics platforms often...
by Alyssa McGinn | Oct 29, 2023 | Client Success, Data Trends
Pete Hayes, Principal, Chief Outsiders, shares his perspective on data with infoFluency’s Founder and CEO Robin Sturgis and Managing Director of Business Development Alyssa McGinn in this month’s webinar. Data is an Underutilized Asset What factors...
by Robin Sturgis | Jul 17, 2023 | Data Trends
I am often asked what metrics I look at as a CEO so I thought I’d share on the topic. The profit loss (P&L) statement provides the foundation for the metrics I use, as it shows the money flow of the business. Pretty much every CEO monitors their P&L –...
by Alyssa McGinn | May 22, 2023 | Data Trends, Revenue Analysis
In the rapidly evolving business landscape, companies are constantly seeking ways to gain a competitive edge and achieve sustainable growth. While Customer Relationship Management (CRM) systems have become a commonplace tool for many organizations, their full...
by Robin Sturgis | Aug 9, 2022 | Data Health, Data Trends
I recently wrote about why a CRM (customer relationship management) is a smart move for business. Today, I follow up with the topic of making a best-fit CRM choice for the needs of the business. There are many CRMs on the market, so this decision can seem complicated....
by Robin Sturgis | May 9, 2021 | Data Health, Data Trends
Why bother with visualizing data when you have a perfectly good spreadsheet? Allow me a very simple example to make the case that visuals provide the human brain with analytical abilities that columns of data simply cannot. Consider the data in the spreadsheet above...