About Us

Founded in 2007, infoFluency was created to uncover the information and insights in business data through visual analytics and efficient data applications. infoFluency’s consultants bring a depth of education, experience, and expertise to serve clients with excellence, integrity, and outstanding customer service.

Core Team

Robin Sturgis

Robin, who brings 25 years of experience in emerging technologies and cloud-based platforms is skilled in databases, data visualization, data management, and data-centered software. She leads the infoFluency team and specializes in bridging the gap between business and technology groups, with her knack for putting tech solutions into understandable business terms. Robin is a Tableau Desktop 10 Qualified Associate and an Alteryx Certified Designer.

Becca Skelly

Becca’s superpower is uncovering the needs of clients, companies, and users. She is a highly skilled solutions designer with an emphasis on sales, marketing, finance, and non-profit challenges. Becca has extensive experience in Salesforce, Quickbooks, marketing automation, and financial applications. She is an ace at integrating applications so they work together to form a cohesive solution. Becca holds multiple Salesforce certifications.

Kirsten Robinson

Kirsten has deep knowledge of sales and marketing analytics. She brings a wealth of knowledge of social media metrics and proficiency in illuminating this information through visualizations. Kirsten’s experience with social media and marketing automation tools, including but not limited to Salesforce, Tableau, Tableau Prep, and Zapier, is an asset to clients.

Tara Gibson

Tara’s extensive accounting experience brings a level of accuracy and detail to infoFluency’s financially-focused solutions. Her thorough focus on precision is very valuable to the team and is appreciated by the clients she serves in ongoing service engagements.

Sarah Ren

Sarah brings a diverse skill set, quick learning, and willingness to tackle new challenges. She has expertise in Asana, Salesforce, Tableau Prep, and app integrations. Sarah holds a Salesforce Admin certification.

Alyssa McGinn

Alyssa brings experience in business growth both internationally and locally. She supports businesses, investors, and nonprofits by listening, learning, and guiding them to services that will solve their data challenges. Alyssa's experience with businesses in many verticals, locations, and sizes makes her an effective partner throughout the introductory and solution discovery process.

Advisory Board

Don Baird


Marcus Jonesi


Rob Mould

Strategy and Management

Interested In Joining The Team?