Author: Robin Sturgis
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Data Collection: Getting Back to the Basics
Our task list is long and our days seem to get shorter. As important as data is to drive business growth, it is also time consuming to collect, analyze, and make changes. We can’t lengthen your days and we probably can’t shorten your list, but we can offer some advice on how to collect data […]
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Revenue Analysis: The Key to Growth in 2023
An in-depth understanding of revenue is crucial to growing a business. Revenue is a factor in every business metric and is the purpose behind every sales effort. Yet many executives, especially in small and medium sized businesses struggle to understand the sources and drivers of revenue in their business. With the help of revenue analytics, […]
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ROI for CMO’s: Use Data Visualization to Bring your Results to Life
As a CMO, you are constantly being asked to prove the value of your marketing efforts. You know that analytics is the key to doing this, but gathering and interpreting data can be daunting. In this blog post, we will discuss how CMOs can use analytics to prove ROI and justify their budgets. We will […]
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Choosing a CRM: Why Making a Wise Choice is Important
I recently wrote about why a CRM (customer relationship management) is a smart move for business. Today, I follow up with the topic of making a best-fit CRM choice for the needs of the business. There are many CRMs on the market, so this decision can seem complicated. Below are considerations that will guide a […]
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Data Visualization: The Science Behind our Mission
Why bother with visualizing data when you have a perfectly good spreadsheet? Allow me a very simple example to make the case that visuals provide the human brain with analytical abilities that columns of data simply cannot. Consider the data in the spreadsheet above and try to look through the numbers to find those with […]
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Data-driven Decisions: Why We Love to Enable our Clients
The most satisfying professional moments are those where your work delivers a win for a client. Those happen for us when a client makes a data-driven decision that impacts their business. We’d like to share a few examples of clients who found insights in their data and leveraged the ah-ha to make a […]
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First Party Data: How Your Data Can be Leveraged for Growth
One of our clients, a company with over 1,000 customers had plenty of data, but no tools in place to see or understand it. Their plentiful customer base and the belief that insights into their customer’s buying history and product mix would provide increased retention made data access a high priority project. Unfortunately, access to […]
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Embedded Analytics: How this Simple Addition can Optimize your Workflow
Visual analytics are powerful and can be used to learn more, grow more, and earn more. Despite this, their power is often untapped, especially when those analytics are on a stand-alone platform requiring the user to leave their flow of work to seek them out. I’ll call this the convenience barrier and suggest […]