Author: Robin Sturgis

  • CEO Journal: Metrics I Actually Look At

    CEO Journal: Metrics I Actually Look At

    Metrics that matter to me as CEO I am often asked what metrics I look at as a CEO so I thought I’d share on the topic.The profit loss (P&L) statement provides the foundation for the metrics I use, as it shows the money flow of the business.   Pretty much every CEO monitors their…

  • Data Collection: Getting Back to the Basics

    Data Collection: Getting Back to the Basics

    Our task list is long and our days seem to get shorter. As important as data is to drive business growth, it is also time consuming to collect, analyze, and make changes.  We can’t lengthen your days and we probably can’t shorten your list, but we can offer some advice on how to collect data…

  • Revenue Analysis: The Key to Growth in 2023

    Revenue Analysis: The Key to Growth in 2023

    An in-depth understanding of revenue is crucial to growing a business. Revenue is a factor in every business metric and is the purpose behind every sales effort.   Yet many executives, especially in small and medium sized businesses struggle to understand the sources and drivers of revenue in their business.  With the help of revenue analytics,…

  • ROI for CMO’s: Use Data Visualization to Bring your Results to Life

    ROI for CMO’s: Use Data Visualization to Bring your Results to Life

    As a CMO, you are constantly being asked to prove the value of your marketing efforts. You know that analytics is the key to doing this, but gathering and interpreting data can be daunting. In this blog post, we will discuss how CMOs can use analytics to prove ROI and justify their budgets. We will…

  • Choosing a CRM: Why Making a Wise Choice is Important

    Choosing a CRM: Why Making a Wise Choice is Important

    I recently wrote about why a CRM (customer relationship management) is a smart move for business. Today, I follow up with the topic of making a best-fit CRM choice for the needs of the business. There are many CRMs on the market, so this decision can seem complicated. Below are considerations that will guide a…

  • Data Visualization: The Science Behind our Mission

    Data Visualization: The Science Behind our Mission

    Why bother with visualizing data when you have a perfectly good spreadsheet? Allow me a very simple example to make the case that visuals provide the human brain with analytical abilities that columns of data simply cannot. Consider the data in the spreadsheet above and try to look through the numbers to find those with…

  • Data-driven Decisions: Why We Love to Enable our Clients

    Data-driven Decisions: Why We Love to Enable our Clients

    The most satisfying professional moments are those where your work delivers a win for a client.   Those happen for us when a client makes a data-driven decision that impacts their business.   We’d like to share a few examples of clients who found insights in their data and leveraged the ah-ha to make a…

  • First Party Data: How Your Data Can be Leveraged for Growth

    First Party Data: How Your Data Can be Leveraged for Growth

    One of our clients, a company with over 1,000 customers had plenty of data, but no tools in place to see or understand it. Their plentiful customer base and the belief that insights into their customer’s buying history and product mix would provide increased retention made data access a high priority project.  Unfortunately, access to…

  • Embedded Analytics: How this Simple Addition can Optimize your Workflow

    Embedded Analytics: How this Simple Addition can Optimize your Workflow

    Visual analytics are powerful and can be used to learn more, grow more, and earn more.   Despite this, their power is often untapped, especially when those analytics are on a stand-alone platform requiring the user to leave their flow of work to seek them out.   I’ll call this the convenience barrier and suggest…