CEO Journal: Metrics I Actually Look At

CEO Journal: Metrics I Actually Look At

I am often asked what metrics I look at as a CEO so I thought I’d share on the topic. The profit loss (P&L) statement provides the foundation for the metrics I use, as it shows the money flow of the business. Pretty much every CEO monitors their P&L –...
Revenue Analysis: The Key to Growth

Revenue Analysis: The Key to Growth

An in-depth understanding of revenue is crucial to growing a business. Revenue is a factor in every business metric and is the purpose behind every sales effort.   Yet many executives, especially in small and medium sized businesses struggle to understand...