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Choosing a CRM: Why Making a Wise Choice is Important

Choosing a CRM: Why Making a Wise Choice is Important

by Robin Sturgis | Aug 9, 2022 | Data Health, Data Trends

I recently wrote about why a CRM (customer relationship management) is a smart move for business. Today, I follow up with the topic of making a best-fit CRM choice for the needs of the business. There are many CRMs on the market, so this decision can seem complicated....
Data Visualization: The Science Behind our Mission

Data Visualization: The Science Behind our Mission

by Robin Sturgis | May 9, 2021 | Data Health, Data Trends

Why bother with visualizing data when you have a perfectly good spreadsheet? Allow me a very simple example to make the case that visuals provide the human brain with analytical abilities that columns of data simply cannot. Consider the data in the spreadsheet above...
First Party Data: How Your Data Can be Leveraged for Growth

First Party Data: How Your Data Can be Leveraged for Growth

by Robin Sturgis | Sep 9, 2020 | Data Trends

One of our clients, a company with over 1,000 customers had plenty of data, but no tools in place to see or understand it. Their plentiful customer base and the belief that insights into their customer’s buying history and product mix would provide increased...
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